Telling the story beyond the Legends
While the Legendsβ Vision initiative was relatively well known among badminton players, it was mainly famous for the legendary players that represented it. The challenge for the website was to show all of the valuable work that was being done beyond the simple fame of the Legends and the exhibition matches they put on. The real impact of the Legendsβ Vision programme lies in the various legacy initiatives that create real value to badminton players of all skill levels and backgrounds. It was time to focus more on the Vision than the Legends.